Merrill R. (Rick) Chapman is the managing editor and publisher of Softletter, a online publication covering the software industry. Rick is also the COO and co-founder of DiiDit. a new business action network startup. He is also the author of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters (Springer, two editions)  and SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business (self published). Rick has worked and consulted in the industry for such industry pioneers as MicroPro (WordStar) and Ashton-Tate and consulted for a wide variety of software and high technology firms such as IBM, Novell, Microsoft, Sun and many others. He is also the author of two novels, Selling Steve Jobs’ Liver: A Story of Startups, Innovation, and Connectivity in the Clouds and Rule-Set: A Novel of a Quantum Future. The third edition of In Search of Stupidity now over Over 30 Years of High-Tech Marketing Disasters," is due for a summer release.