Peter E. Greulich spent thirty years at IBM as a salesman, brand manager, worldwide product/market/brand manager and sales instructor. He’s interviewed thousands of IBMers worldwide—from the United States to China, Canada to Brazil, and Australia to Scandinavia.

The themes in his writings reflect these discussions, his own corporate experiences, and a six-year journey researching IBM's corporate leadership, including Thomas J. Watson Sr. who was a guiding force, that in the face of nine recessions, the Great Depression and four of the six steepest U.S. stock market declines, created one of the 20th Century’s greatest corporations.