Tony Harris
Mr. Tony Harris is the Founder and Chief Strategy Officer of THINC B2B Digital Marketing & Management Consultants, a company he founded in 2014. He has an extensive background in lifestyle, sports, medical device and technology marketing, and is the author of FADS Marketing: Food, Alcohol, Drugs, Sex and the New Ma.... more
Mr. Tony Harris is the Founder and Chief Strategy Officer of THINC B2B Digital Marketing & Management Consultants, a company he founded in 2014. He has an extensive background in lifestyle, sports, medical device and technology marketing, and is the author of FADS Marketing: Food, Alcohol, Drugs, Sex and the New Marketing World Order (published November 2018).
Harris is a well-known thought leader and subject matter expert on Internet Marketing and E-Commerce, Corporate/Crisis Communications, Issues Management, Experiential Marketing, Trademark/ Intellectual Property Matters and Strategic Planning. His career includes executive counsel to some of the most recognized brands embraced by consumers and shareholders alike. Harris frequently consults for private equity and investment firms to evaluate and prepare recommendations as to the viability of potential acquisitions. In doing so, he advises on optimizing portfolio companies to ensure EBITDA growth, improved customer counts and growth in overall share of wallet. Harris also oversees strategic re-alignment of human capital needed for business intelligence, sales and marketing, finance and IT. His strategic expertise includes marketing database and CRM systems, as well as operational procedures with a focus on enabling organizational success in the digital economy.
In FADS Marketing, Harris holds nothing back while explaining how FADS have become so relevant in a technology-enabled world. With straight-faced candor, he explains that humans are easily manipulated and marketers know it. That’s why the FADS that drive us wild say we’re fat, we’re no fun, we need to relax, and we’ll probably die alone.
Based on his unique yet low-profile role in the future of global digital marketing, Harris shares insights about the FADS that influence our relationships with food, alcohol, drugs, and sex. And then, he pinpoints trends so influential you’ll wonder how you ever lived without them.