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Formats
Paperback Details
  • 10/2020
  • 978-1838265007 B08LMXS96J
  • 218 pages
  • $8.67
Ebook Details
  • 10/2020
  • B08LMXS96J
  • 220 pages
  • $2.99
Adventures of a Serial Entrepreneur
Fred Duffy, author
The true but crazy adventures of an Irish entrepreneur who survived bomb threats from the IRA, a confrontation with a Saudi military commander, the stock market crash of 1987 and navigating some of the world’s most dangerous oceans in the Navy, to build a series of world-class businesses. A job in the oil industry giant Shell Corporation gives Fred the idea to start the first private oil refinery in Ireland. Threatened by the IRA with bomb plots and death threats, Fred refuses to give in and survives the IRA, bank strikes, competitor espionage, and moves on to launch Atlas Oil International. Fred then pivots into the Venture Capital industry as MD of an international Health Services Development Corporation, in Saudi Arabia which ends up in a confrontation with the Saudi military commander. Then Fred hit a low when his fortune is nearly wiped out by the stock market crash of 1987 and the near-collapse of the insurance industry giant Lloyds of London. Getting back on his feet, he launches The Greenman Group, an international manufacturing company, and rebuilds his fortune with major success in throughout Europe and beyond. Still smiling, Fred takes on his biggest challenge yet at 87: writing his larger-than-life story in Adventures of a Serial Entrepreneur: Achievements over Adversity.
Plot/Idea: 6 out of 10
Originality: 7 out of 10
Prose: 6 out of 10
Character/Execution: 7 out of 10
Overall: 6.50 out of 10

Assessment:

Idea: Duffy’s life story is riveting and unique. The book’s wide scope—and the author’s vast, broad-ranging experiences—can cause the narrative to feel somewhat unfocused.

Prose: Duffy's prose is clean, readable, and often clever. An excess of summary as opposed to in- scene development, can sometimes result in moments of bland storytelling and repetition.

Originality: The author’s lived experiences are wholly unique, as is his perspective on pivotal global events and business management and operations.

Character/Execution: Duffy’s grit and determination shine through this work. His admirable professional experiences will serve to inspire budding entrepreneurs.

Date Submitted: January 17, 2021

Reviews
Duffy (Want to be an Entrepreneur?), a determined Irish entrepreneur, shares his attempts to make a name for himself in business while contending with ongoing tumult in his native country. With enthusiasm and warmth, he details his upbringing in Ireland during World War II, his early life as a radio operator, and his sales career at Shell. But Duffy’s high-paying job and occasional misadventure couldn’t satisfy his entrepreneurial spirit, and the narrative soon finds him embarking on a number of business endeavors — house flipping, tomato farming, oil recycling and health care — in search of existential meaning. In the background, the tense political situation in Ireland comes to a head, causing mounting impediments to Duffy’s business growth. After losing a large chunk of money on unwise investments, he must prove that his early success was not a fluke, as he builds another business from the ground up.

Although this is the memoir of a serial entrepreneur, entrepreneurship only gets thoroughly explored about halfway through, and the delicate balance between personal narrative, historical exploration, and business how-to is never perfectly struck. However, Duffy is a natural storyteller with plenty of material, and the wide-ranging anecdotes peppered throughout are the most intriguing parts of the book: a case of mistaken identity in a Liverpool police station, a competitor engaging in scare tactics, and pro-bono stints as an on-call scuba diver.

Duffy’s account spans decades, jumping back and forth in time with occasional repetition and confusion, as he doesn’t always specify years. Readers may struggle to keep track of his personal life, but for the most part this in-depth look at starting a business in a challenging environment is a story of perseverance, cunning, and ingenuity. Filled with the day-to-day realities of entrepreneurship, and interspersed with historical events, personal failures, and bits of advice, Adventures stands as an exciting, fast-paced memoir.

Takeaway: This adventurous memoir of an Irish businessman is perfect for young entrepreneurs or history buffs.

Great for fans of: Phil Knight’s Shoe Dog, Richard Branson’s Losing My Virginity

Production grades
Cover: A
Design and typography: A
Illustrations: A-
Editing: B-
Marketing copy: A-

Formats
Paperback Details
  • 10/2020
  • 978-1838265007 B08LMXS96J
  • 218 pages
  • $8.67
Ebook Details
  • 10/2020
  • B08LMXS96J
  • 220 pages
  • $2.99
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