Salter aims to transform “the culture,” or the way many Black Americans think about money and wealth, and he spins some familiar financial and budgeting advice into something more specific and relevant for his intended audience, “the open-minded who want to be challenged to adopt a better, more faithful way to prosper.” Each chapter addresses a widely-held harmful money practice or misconception within the Black community, primarily inadequate financial education, lack of equitable ownership, and poor estate and retirement planning.
Salter offers The Culture of Money as an economic wake-up call to not only the Black community, but also the Black church, at a time when “many of the poorest Americans are abandoning the Black church en masse.” Salter calls for a theology that makes “room for building up financial resources for the people” and warns that “If the Black churches die, Black culture is over as we know it.” These strong words may give some readers pause, but he backs his assertion by highlighting the importance of the church and religious leaders in building community, sharing resources, and organizing for a better world. This rousing guide addresses serious concerns for readers eager to improve the cultural and financial health of Black America.
Takeaway: This guide challenges Black readers to shift ideas about wealth, not just for personal gain but for advancement of Black culture.
Great for fans of: Daymond John, Tiffany Aliche’s Get Good with Money.
Design and typography: A
Marketing copy: A