Your career journey is your responsibility and it starts with knowing who you are and what you want. Part of that journey is your brand. When you think of a brand, do images of logos, products, commercials, and jingles come to mind? Do you create such a long-lasting impression in the minds of others? Valerie Nifora condensed her years of award-winning experience in corporate marketing into a simple and easy process to help you create your personal brand. Through heartfelt stories and essays from corporate leaders, she demonstrates how to combine your professional experience, skills, education, and training with hobbies and passions to create your own brand. In Unleash the Power of You: A Step-by-Step Guide to Creating and Sustaining Your Own Personal Brand, Valerie’s step-by-step process helps you Discover how your experiences and passions define you and influence your brand. Set yourself apart from your co-workers. Create a lasting impression in the minds of your employers, colleagues, and customers. Remember, if you don’t manage your personal brand, someone else will do it for you.