"The thing about customer experience is that your customers will have experiences on their own terms. Those experiences add up to their interpretation of your brand, product and service. Social care is about meeting customers in the channels they use. Gone are the days of forcing them to engage with companies simply because that's the investment that was made. Here Dan Gingiss shares how social can make companies more human and engaged to deliver better experiences, build relationships, and earn loyalty." 

This isn't just any book, it's a handbook for creating the best human experiences for your customers. Dan Gingiss walked the walk by making the book itself an experience. Bravo!! 

"The business world has changed forever and if you are not proactive, your brand is going to be history. Gingiss details exactly how to stay significantly ahead of the pack. Winning at Social Customer Care couldn't be more timely and relevant. Every management team needs to read and create a social media strategy plan around the "8 Steps to Winning at Social Customer Care." 

"Finally - a book on social customer care that is both applicable and uniquely insightful! Dan Gingiss is a master of spelling out how your brand can win in the often-confused space of social customer care. Full of case studies and gushing with his own unique expertise and experience in the space, this is one book that will propel your brand to greatness in social."

"Dan Gingiss is the real deal, having run Social Customer Care for two major brands. Through his wisdom, experience and research, he teaches us one of today's most powerful and important business strategies. So, don't just read this book. Use it to implement and enhance your Social Customer Care Program... before your competition does!"