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Business & Personal Finance

  • Hacking Kickstarter, Indiegogo

    by Patrice Williams Marks
    WARNING: DO NOT LAUNCH YOUR CROWD-FUNDING PROJECT BEFORE READING THIS BOOK FACT: Over 65% of crowd funding projects fail. Why? Top 5 Reasons For Failure: 1) Campaign Missing Key Elements 2) Launched Before Gathering Your Tribe 3) Expected That if You Build It, They Will Come 4) Poor Advertising/Social Media Strategy 5) Lack of Partners Hacking Kickstarter, Indiegogo (or any other crowdfunding site) How to Raise Big Bucks in 30 Days walks you step by step into the process of creating, launchin... more

    by John B. Daniels
    I own up. My greatest fantasy is to look at things in the light of others. I believe to do a comparison or two is quite enlightening; it keeps the mind alert all the time. That is the sharpness I encourage in the business practice to become a multi-millionaire. \tWhen am on the highway and a sleek, smart car zooms past, I do not hesitate to cut short whatever conversation to comment to my travel mate. “What a cute car! Isn’t the finish deadly…the color superb?” I would be smiling the moment he ... more

    by John B. Daniels
    Self-employment is the way out of unemployment, poverty and dependency. It is not possible for a person working, earning and earning a salary of $x to cater for the needs of his unemployed friends and relatives. Today the globe is in a crisis. The available jobs cannot cater for the enormous number of the unemployed. The gap between the rich and poor is widening alarmingly. The property owners have had to hire security to protect themselves and theirs property while the poor have indulged in cri... more
  • Right, First Time

    by David James Hood
    'Right First Time' is a book, but also a philosophy and process, to give any company its *singularly* best competitive advantage and optimised 'offer' - as early as possible. Early; getting the market penetration, uptake, sales, as quickly as possible. It is easy to throw money at sales and marketing, but then all we do after we launch, update or otherwise create an 'offer' is to tweak with it. And that costs. A lot. Right First Time is a way to short-circuit the problem of ensuring that b... more
  • Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises

    by David James Hood
    This book came from a very real need; not only for the small to medium sized organisation (SME/SMB) to compete better, but it needs practical, real-world tools and process to make it happen. Big companies have all the resources; SME/SMBs do not. What they can have is a distinct advantage, if they know how to compete better. This book does just that. Following on from the major 'futureSME' project - a pan-European Union initiative that found out that the VAST majority of challenges for SME/... more
  • The Marketing Manifesto

    by David James Hood
    This book shakes Marketing to its core; it asks fundamental questions as to why it is not (yet) the human-centric, valuable (and valued) profession and process it could and should be. The book contains 15 chapters or 'mini-manifestos' to help the professional Marketer (or Manager with an eye on marketing improvement) that gets to the core of how marketing can be improved, for the better of the organisation and for humanity. And oh, for the professional Marketer... who needs all the help sh... more
  • Naked Words 2.0: The Effective 157-Word Email

    by Gisela Hausmann
    "NAKED WORDS 2.0: The Effective 157-Word Email" is the 2.0 edition of previously published "NAKED WORDS: The Effective 157-Word Email". The author, email evangelist Gisela Hausmann, has analyzed 100,000+ emails for effectiveness and personal appeal. With 23 new illustrative pictures/examples of the good and the not so good, as well as added action steps it is the most impressive and easy to follow book about how to improve marketing emails.
  • The Product Rocket: Launching New Products to Out-of-this-World Success

    by Doug Ringer

    The Product Rocket - Everything you need to know to create, develop, market, and manage new products and services 

    A comprehensive book on product development and marketing by Doug Ringer. It covers creating a product concept, market research, product development, manufacturing, marketing communications, and product end-of-life management. All of these factors have never been combined into one work before. No marketing or engineering manager’s book shelf is complete with... more

  • When Study Goes Wrong

    by Tia Mitsis
    To most, Tia Mitsis (LLB/BA, LLM) looks like a hard-working lawyer. However, she's never been employed as a lawyer and now she and other graduates are speaking out about what it's like to be a graduate unable to get a job in their field of study. Hear from graduates in business, law, IT, communications, nursing and more, discuss the isolation and frustration of unemployment and underemployment on their lives. Tia discusses the emotional tolls, the statistics available about graduate employment, ... more
  • Mortgage Matters: Demystifying the Loan Approval Maze

    by Sylvia M. Gutierrez
    The Only Guide You Need to the Mortgage Loan Process If you’re like most people, getting a mortgage can seem like a confusing, overwhelming, and frustrating process. You have lots of questions and need guidance in selecting the best options to fit your financial goals. Imagine if you had a close friend who could share with you all the answers without adding sales pressure or making you feel intimidated—a trustworthy and unbiased adviser by your side. In Mortgage Matters: Demystifying the L... more
  • Broken Windows Management in Business: 10 Minutes to Fearless Employees

    by Dr. Tom DePaoli

    In his creative guide to the practice of Broken Windows Management for Business, author Dr. Tom DePaoli offers practical strategies learned from his diverse career in many organizations.  A description of some of the principles of broken windows management is explained and made relevant to both business and other organizations.

    The broken windows management analogy to some criminal justice theories is explained.  In many cities of the country there’s a fear of the street... more

  • Hidden Strengths: Unleashing the Crucial Leadership Skills You Already Have

    by Milo & Thuy Sindell
    Books like StrengthsFinder 2.0 have helped leaders discover their strengths--but they stop there. The Sindells argue that focusing only on your best abilities neglects a vital development opportunity. They show how to identify hidden strengths that can be quickly elevated into full strengths with attention and focus. Working mainly on your strengths can ultimately make you weaker, they argue--you need to continually add new skills, not rely on what you're already good at. And while most peop... more
  • Become Your Own Boss in 12 Months: A Month-By-Month Guide to a Business That Works

    by Melinda Emerson
    "Become Your Own Boss is a must-read if you're thinking of launching a business of your own." --Jean Chatzky, bestselling author of Money 911 and Financial Editor, NBC Today Create a successful business this year! Written by America's #1 Small Business Expert, this essential handbook shows you how to launch your own business in just twelve months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for develop... more
  • The Coaching Solution: How to Drive Talent Development, Organizational Change, and Business Results

    by Renee Robertson
    Based on the author's firsthand experience during the merger of telecom giants MCI and Verizon, and the implosion of WorldCom, this book teaches how internal coaching programs, when executed properly, can retain and develop talent in the face of rapid change and many unknowns. Part autobiography, part how-to manual and workbook, The Coaching Solution provides corporate managers, executives and coaches with a highly personalized, step-by-step approach to building an effective coaching program. As... more
  • Can I Wear My Kippah on Job Interviews?: Career Guidance for Sabbath Observant Jewish Professionals

    by Lavie Margolin & Rachel Margolin
    Sabbath observant Jewish professionals face unique challenges in remaining true to values and religious obligations on interviews and in the workplace. This guide provides strategies for navigating through tricky situations, including insightful considerations that help to avoid awkward moments and approaches that have been comfortable for others with your values. As you grow your career, look to this guide for advice which understands your perspective and goals. What are some career paths that ... more