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Business & Personal Finance

  • Platform M.B.A.

    by Aaron M. Stephens, M.B.A.
    Social Media Marketing Wiz with 10 years college instruction uses his marketing degree, experience and lessons for the MBA entrepreneur. In less than 120 days he built a solid marketing plan and platform over 120,000 followers around the world.
  • Start-up Struggles

    by Bryan Healey
    The start-up has captivated our imagination and our sense of what is possible. But myth and misinformation run rampant, and the entrepreneur is often ill prepared for the perils, thrills, and struggles of building a new technical business. Start-up Struggles will give you insight into the birth of a start-up, how it grows and takes shape, and how it eventually will change the world.
  • Stop Saying Yes - Negotiate!: A Quick Refrence to Better Negotiations

    by Richard Devin
    Stop Saying Yes - Negotiate! is the perfect "on the go" guide for all negotiations. This easy-to-read, practical guide will enable you to quickly identify the other side's tactics and strategies allowing you to defend yourself ensuring a better negotiation for your side and theirs. Discover: Reasonable and Ridiculous Free Costs Too Much Don't Turn a Buyer into a Shopper Ask and Ask Again Say No Being Greedy, Stingy and Selfish to Win . . . and so much more. It makes absolutely no difference ... more
  • Ten Commandments of Management

    by K. Palmer Hartl, MDiv
    Christians are called to respect and care about all people; managers are, too. This is the underlying philosophy of The Ten Commandments of Management. Using proven business models mixed with appropriate Biblical references, this book provides the ten things managers need to know how to do. Following these commandments will make you a more successful manager and those who report to you more effective, productive and successful, as well. What could be better than achieving a win/win outcome in yo... more
  • The Video Effect: Market Your Business With Effective Online Video

    by Nigel Camp

    Creating an effective video requires skill, resources and good planning. Whether your business decides to produce its own content or hire a production company, video enables businesses to compete in a space once dominated by larger corporations. Now, video provides an opportunity for smaller businesses to create their own ‘adverts’ that can be broadcast freely across the globe, and shared easily by the click of a button.

    The Video Effect explains why it is imperative that yo... more

  • Becoming Generation Flux: Why Traditional Career Planning is Dead: How to be Agile, Adapt to Ambiguity, and Develop Resilience

    by Miles Anthony Smith
    Whether you or someone you know is in college or just starting out, gainfully employed (and concerned about career ambiguity), underemployed, or have been downsized, rightsized, laid off, fired, cast off, or otherwise in career transition, Becoming Generation Flux is for you. Perhaps you are lost, hopeless, or angry. You might feel alone, cheated, ripped off, or not sure what to do next. Or maybe you are curious to understand the massive shift in the job hunting market currently rippling through... more
  • The Essential Guide for the New Age of Retirement- Why the Rules Have Changed

    by L. David Overson
    A significant demographic and economic shift is taking place in America today. Because of this shift, many standard financial theories and practices that worked in the past will not work as well, if at all, in this "new age of retirement". Every retiree and future retiree will be affected in some way by these changes. This book presents new ways of thinking and new strategies for a more successful retirement in this new age.
  • Life's a Pitch: Learn the Proven Formula That Has Sold Over $1 Billion in Products

    by Bob Circosta
    Selling is pretty much what Bob Circosta has been doing for the last three decades. Not only was he TV’s ORIGINAL Home Shopping host, but he also helped create the multi-billion dollar TV home shopping industry--from scratch. Over the past 36 years, Bob has logged over 25,000 hours of LIVE selling on television...made over 75,000 separate product presentations...and has, individually, sold over ONE BILLION DOLLARS in merchandise. (Hey, they don’t call him TV’s “Billion Dollar Man” for nothing.) ... more
  • Pilots On Food Stamps: An Inside Look At Why Your Flight Was Cancelled

    by Ben Mandell
    Pilots On Food Stamps is a true to life account of the current pilot crises facing the nation; It's origin, the current status and what needs to be done to fix the problem. Thousands of airline flights are being canceled in 2014 because of the pilot shortage. There is a 35% chance that your flight could be affected.
  • Impact of Security Culture on Security Compliance in Healthcare in the USA

    by Mansur Hasib
    A national study of US healthcare cybersecurity and privacy. This work should benefit all doctoral students interested in seeing what a final doctoral dissertation should look like. Students preparing to submit their proposals for IRB review will find Chapters 1, 2 and 3 and the appendices helpful in preparing their IRB application packet. Students using survey research methods will find the discussions on determining sample size and selecting non-random samples of elusive populations helpful. C... more
  • Cybersecurity Leadership: Powering the Modern Organization

    by Mansur Hasib
    We hear of new cybersecurity breaches almost every day. While these events may appear to be technology related, they are in fact related to leadership failures in organizations. The book provides a leadership model to solve this issue. Written by a UMBC cybersecurity faculty member with a Doctor of Science degree and multiple certifications in the field, this book explains cybersecurity in plain business language. It explains why it is important to engage people into the solution. Such engag... more
  • Personal Branding for Dummies

    by Winnie Anderson
    Whether you're a careerist or entrepreneur, it's critical that you uncover, embrace, and communicate what makes you truly unique in order to attract the ideal opportunities for you and achieve your goals. This book in the "for Dummies" series explains the concept of Personal Branding and gives tips, strategies, and techniques for the professional to authentically communicate their value to their ideal target audience.
  • Doubling the Productivity of a SME (Small to Medium Enterprise)

    by William Fintan Bohan
    For many small to medium companies (SMEs), living on tight cashflows, the idea of hiring an external expert to help improve their productivity and hence their profits is just out of the question. Even if this were the most profitable investment they could ever make. This book proposes an accessible alternative; an experienced consultant working through a university guides a final year student in her industrial training period (a paid internship) in a SME through a productivity improvement progr... more
  • The Hidden Power of Productivity

    by William Fintan Bohan
    This book describes the powerful techniques used by many major consultancy companies for generating dramatic productivity improvements for large to medium size organizations. Written in the form of a business novel (approximately 200 pages), we journey with Andy Case, a young and recently-appointed Production Manager tasked with achieving a 30% increase in productivity in his operations, or losing his job. He achieves the task, not through firing employees, but through involving his entire work... more
  • Spointra and the Secret of Business Success (The Aged Edition)

    by Cristian Mitreanu
    ‘Spointra and the Secret of Business Success (The Aged Edition)’ aims to capture the smallest amount of knowledge that explains the largest amount of phenomena in the business world. It is concise, yet entertaining. A children's book for grown-ups, this "aged" revision of the 2007 limited first edition details a fundamental theory of business that provides an integrated perspective on human needs, marketplace dynamics, and organizational behavior. Although the new theoretical model applies to an... more