Find out the latest indie author news. For FREE.

Business & Personal Finance

  • Energy Trading and Risk Management: A Practical Approach to Hedging, Trading and Portfolio Diversification (Wiley Finance)

    by Iris Marie Mack, PhD, EMBA
    Energy Trading and Risk Management provides a comprehensive overview of global energy markets from one of the foremost authorities on energy derivatives and quantitative finance. With an approachable writing style, Iris Mack breaks down the three primary applications for energy derivatives markets – Risk Management, Speculation, and Investment Portfolio Diversification – in a way that hedge fund managers, consultants, and energy market participants can apply in their day to day trading activitie... more
  • Martketing: The Heart and the Brain of Branding

    by Javier Sanchez Lamelas
    Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstandin... more
  • Doing More with Less: Organizational Learning and the OLSET tool

    by Anthi Theiopoulou

    Make your organization ready for any future. The newest paradigm in management strategy is organizational learning (OL), an approach that allows businesses to learn and improve over time. In this in-depth overview, theory intersects with practice to prepare leaders to apply OL knowledge in their organizations. It includes the most current research in operationalizing OL, which the author conducted at the University of Liverpool between 2011 and 2012. The information is laid out in three parts... more

  • Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites (Love-Based Bus

    by Michele PW (Pariza Wacek)
    In Michele's first book, "Love-Based Copywriting Method," she walks you through the philosophy of love-based copywriting and explains why traditional copy and marketing feels so icky. In this book, "Love-Based Copywriting System" she rolls up her sleeves and walks you though her exact system for writing copy that converts without feeling sleazy. You'll discover exercises, examples, templates and more -- in fact, it's designed to be a "copywriting course in a book." You'll get detailed, step... more
  • Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites (Love-Based Business Book

    by Michele PW (Pariza Wacek)
    Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear. But, you don't have to use fear – you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and ... more
  • Unpuzzling Innovation

    by Pearl Zhu

    Digital is the age of innovation. And innovation is what leads to differentiation. There are many ways to differentiate and, therefore, there are many ways to pursue innovation. Talking of innovation is not new nowadays, everybody, every organization now is talking about innovation. It's been at or near the top of the business or economics agenda for a long time. However, there’re a lot of confusions about innovation and there is no magic sauce to guarantee its success. Back to basi... more

  • The Power of KM: Harnessing the Extraordinary Value of Knowledge Management

    by Brent N. Hunter
    The Power of KM provides a clear and concise introduction to Knowledge Management (KM). Brent Hunter explains the basics of Knowledge Management and provides a step-by-step, comprehensive, integrated, holistic and universal KM strategy that can be utilized in any organization. Hunter continues by explaining how Knowledge Management can be used to enrich and optimize our personal lives and at all levels of society. By the time you finish this book, you will learn that knowledge is power and that ... more
  • Unsend: Email, Text, and Social Media Disasters...and How to Avoid Them

    by Kent Alan Robinson
    “If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling UnSend: Email, text, and social media disasters…and how to avoid them deconstructs recent disasters arising from the use of electronic communication. The stories act as modern parables teaching lessons that are applicable to all who these mediums. Some of the stories included are: •\tSteve Jobs, George Lucas, and other tech CEOs documented an illegal agreement by email resulting in a $... more
  • Boomer Reinvention: How to Create Your Dream Career Over 50

    by John Tarnoff

    Faced with low retirement savings, extended longevity and rampant ageism, the baby boomer generation (born 1946-1964) is in the throes of a career and financial crisis. With less than 25% of the generation financially prepared to retire, the majority (between 60 – 70 million Americans) are going to need to keep working for as long as possible. But how can they find jobs or start businesses in a marketplace that appears unwilling to appreciate them for their experience and wisdom.

    ... more

  • IT innovation

    by Pearl Zhu

    Due to the exponential growth of information, changing nature of technology, and continuous disruptions of digitalization nowadays, CIOs seem to be always at the hot seat, and the saying about the demise of the internal IT has been around for years. In reality, the majority of IT organizations get stuck in the lower level of maturity, slow to change. Forward-looking organizations are reinventing IT reputation from a cost center to a value creator, from a static support function to a dynamic c... more

  • Marketing for CEOs: Death or Glory in the Digital Age

    by Ben Legg

    AdParlor CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers!

    Marketing for CEOs may be compact in length, but it’s long on ideas and informed opinions about what works and doesn't work in today’s digital marketing world.

    What works: Directly linking marketing activities to the creation of ... more

  • Learning to Fish in the Twenty-First Century

    by Donna Chlopak, PhD
    As a corporate trainer of undergraduates and MBAs, this is a must-read. Learning to Fish will be the go-to guide for all undergraduates for years to come, as the book transmits a proven process to secure a first career step ? ?Barry Frohlinger, president, Barry M. Frohlinger Associates, Inc. Donna Chlopak?s knowledge and wealth of experience in teaching, research, and business have led to this comprehensive and unique guide on managing the career journey ? ?Lei Lei, PhD, dean, Rutgers Busin... more
  • No More Magic Wands: Transformative Cybersecurity Change for Everyone

    by George Finney
    Once upon a time there was a company that made magic wands, but when they were hacked all the magic in the world couldn’t prevent their data from being stolen. If that company had a chance for a clean start, what would they have done differently? The unlikely hero isn’t a security guy. She’s a business elf who makes it her mission to change the way her company does business from the top down. Most books on Cybersecurity are written for highly technical professionals, focus on specific complia... more
  • The Multifamily Housing Guide

    by Robert E Starnes Jr

    Whether you want to be a leasing professional or are already in the field and need a refresher course on best practices, this guide tells you what you need to know about the multifamily housing... More > industry. Robert E. Starnes Jr., who has sixteen years of experience in the industry, walks you through all the steps of leasing—from opening a clubhouse, to answering a phone, showing an apartment, creating a lease agreement, and following up with leads. Each chapter ends with key... more

  • What Sells Books: Which Strategy Works for Your Book?

    by Randy Stapilus
    This is the book that brings together all the major strategies and tactics for book marketing as it is today - a fast-growing and astoundingly complex field. While many of the other hundreds of books on book marketing focus on a relatively small number of options, What Sells Books surveys the larger world (and it is a whole world) of book promotion alternatives, and helps you decide which is best for your book. The author, Randy Stapilus, has been a small press publisher for almost 30 years and ... more
  • Global Sustainability: 21 Leading Ceos Show How to Do Well by Doing Good

    by Mark Lefko
    Smart businesses care about Global Sustainability. It’s not just good PR―it’s good business, and a growing number of leading CEOs are embracing it. Mark Lefko’s Global Sustainability examines this vital subject from the perspective of today’s most influential business leaders. Global Sustainability means ensuring that everyone on Earth has what they need to survive and thrive. But in order for this to be feasible―and sustainable―businesses need to be able to turn a profit. Lefko shares profou... more