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Business & Personal Finance

  • Successful Selling Tips for Introverted Authors

    by Kim Staflund
    Are your book sales lower than you’d hoped for? Never fear! Help is here! From one introvert to another, I can tell you that, yes, it is possible to sell your book all around the world using nothing more than a comfortable chair in your quiet writing room, a laptop, an Internet connection, and your own God-given talent for writing. AUDIOBOOKS! EBOOKS! PAPERBACKS! HARDCOVERS! Whether your book was self-published or produced for you by a traditional trade publisher, there are some effect... more
  • The Machine: A Radical Approach to the Design of the Sales Function

    by Justin Roff-Marsh
    A silent revolution in sales In The Machine, Justin Roff-Marsh shows readers how to follow the intrepid executives on three continents who have implemented his ideas over the last 15 years, building ridiculously efficient sales functions—and market-dominating enterprises—as a consequence. Roff-Marsh calls these executives his silent revolutionaries. This revolution has been brewing for a long time. For the last 20 years, organizations' ability to produce has overtaken their ability to ... more
  • Cape, Spandex, Briefcase: Leadership Lessons from Superheroes

    by David Kahn
    Why are some people more effective leaders? What makes them more engaging, more influential, and more successful than their peers? In Cape, Spandex, Briefcase leadership expert David Kahn tells the story of a motivated young man who yearns to be successful in his new leadership role. He holds the manager title, but is struggling to become an actual leader. After an especially horrific experience, he is sent to a leadership coach…but why is this “expert” working in a comic book shop? With... more
  • What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

    by Denise Lee Yohn
    Discover proven strategies for building powerful, world-class brands in this 800CEOREAD bestseller It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn ... more
  • Extraordinary Experiences: What Great Retail and Restaurant Brands Do

    by Denise Lee Yohn
    Extraordinary Experiences by Denise Lee Yohn profiles seven great retail and restaurant brands and shows how they earn customer love and loyalty by creatively designing and consistently delivering great retail customer experiences. Compelling stories and practical principles make Extraordinary Experiences required reading for all business leaders wanting a great brand.
  • Advancing Inclusion: A Guide for Effective Diversity Council and Employee Resource Group Membership

    by Deborah L. Plummer
    Advancing Inclusion: A Guide to Effective Diversity Council and Employee Resource Group Membership is an easy-to-read, informative, resource tool that supports diversity council and employee resource group members with the fundamental knowledge and skills necessary to help them advance their organization’s diversity and inclusion goals. This indispensable guide includes frameworks, exercises, and case studies for understanding diversity, and practical steps for achieving effective diversi... more
  • The Global Invisible Hand: Volume One

    by Hosun Kang

    The Global Invisible Hand consists of three volumes and this publication pertains to Volume One. Volume One is to understand what was happening in the US over the years of 2007 and 2008 to answer who caused the Global Recession in the United States. Even though a series of diabolical events in 2007 and 2008 have faded away into a lapse of time, their fingerprints and footprints are still found in our economy and the trauma is still harbored in our mind. Past, present, and future are the conne... more

  • An Unexpected Legacy: Strategies of Generosity

    by G. A. Schupra
    A homeless man shows up at your office, tells you he has a tax problem, his attorney sent him to you, and he wants to set up his foundation like Mr. Rockefeller. "An Unexpected Legacy" is the story of timeless philanthropy principles discussed by a Detroit homeless man, Mr. Howe, with G. A. Schupra. Sharing real life stories of people who employ strategies of generosity over the past century, their conversations uncover fundamental ideas for leaving a legacy with your accumulated wealth to chari... more
  • Straight Talk About Franchising: What I Learned and You Need to Know

    by Cynthia Readnower
    This book is based on one franchise owner’s experiences of two very different locations in the quick casual segment of the restaurant industry, although much of the material translates across all types of franchises. Filled with anecdotes of actual situations, colorful infographics and visuals, lists of information and the processes of running a business, this book not only points out the methods for choosing a successful franchise but also its pitfalls. Jumpstart your knowledge of how to choose... more
  • Spiritually Aligned Leadership

    by Yvonne Thompson
    The world is changing and evolving and that is because the people who inhabit this beautiful planet are changing and evolving. We are awakening to a new way of living. A focus on self-leadership, self-reliance, and self-responsibility is at the core of today's community. This second book in the New World Leadership™ series provides a road map and dynamic tools; "Tools of Intention", that truly help individuals, parents, and business leaders find peace, balance, joy and prosperity. Take the journ... more
  • Accounting Dreams and Delusions

    by Kristen Rampe
    Accountants have dreams of helpful clients, numbers that match and CPAs who know their stuff. This book provides beautifully delusional pictures of the exceptional service that we dream of but rarely experience. Prepare to observe the epitome of professionalism fantasies, followed by a dose of what really happens in the accounting industry. Clients genuinely asking “Do you mind if I give you everything a week early?” CPAs promising “We won’t ask any repetitive questions.” There’s not much mor... more
  • America Is Not Broke

    by Scott Baker
    The unsustainability of the American economy is as familiar as the newscycle. There is no money for social programs, no money to run the government, no money to cut taxes, and above all, we have to cut, cut, cut. But, what if it's not true? Instead of familiar complaints about the national debt, leading to just slicing a shrinking economic pie differently, or worse, to Austerity Economics, the reality is that we already have all the wealth we could ever need. The tried and proven proposals i... more
  • INSIGHTS: Reflections From 101 of Yale's Most Successful Entrepreneurs

    by Chris LoPresti
    What if you could sit with the founders of successful companies and discover the secrets to their success? Through INSIGHTS, Chris LoPresti has gathered 101 world-class mentors to share their invaluable experiences for the benefit of every entrepreneur. INSIGHTS grants you access to some of Yale’s leading entrepreneurs and the key learnings they’ve collected on their own entrepreneurial journeys. From founders of Fortune 500 companies such as FedEx, to the next generation of entrepreneur... more
  • Money & the Human Condition

    by Douglas Obey
    MAKE YOUR MONEY WORK FOR YOU... With so much at stake—family security, financial growth and retirement—it is concerning that most people have little to no understanding of financial matters, investments or how the economy works. Nor do they believe the basic concepts behind financial growth are anything they need to know. They simply look at their 401K report quarter after quarter, note the changes and wonder, “How did this happen?” Why in the most capitalistic society on earth, do we Americans ... more
  • Intelligent Disobedience: Doing Right When What You're Told to Do Is Wrong

    by Ira Chaleff
    When It's Smart to Say No Nearly every week we read about a tragedy or scandal that could have been prevented if individuals had said no to ill-advised or illegitimate orders. In this timely book, Ira Chaleff explores when and how to disobey inappropriate orders, reduce unacceptable risk, and find better ways to achieve legitimate goals. The inspiration for the book, and its title, comes from the concept of intelligent disobedience used in guide dog training. Guide dogs must recognize and ... more
  • Let's Make Money, Honey: The Couple's Guide to Starting a Service Business

    by Barry Silverstein
    Let’s Make Money, Honey: The Couple’s Guide to Starting a Service Business is about a baby boomer couple who start a small service business as a second career. As much as it is a good story, Let’s Make Money, Honey is also a how-to guide that covers planning, financing, outfitting, and launching a service business, as well as operations, marketing, sales, customer service, and managing growth. Included are useful tools to help couples assess their business interests and compatibility.

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