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Business & Personal Finance
by Tom JamesWritten by an attorney, this is the indispensable resource for website owners and bloggers, explaining copyright, trademark, defamation, privacy and publicity rights, pornography, licensing, and more. "Fair use" and the "public domain" are concepts with which everyone who uses the Internet needs to be familiar. This book provides detailed, accurate information about both. It also explains how to use the Digital Millennium Copyright Act and the Communications Decency Act to protect yourself fr... more
by Beverly Slomka, MSEd"A wonderful guide to help you get on the path to finding your dream job." — Christina Lewis, KidsBookshelf.com "A great resource for teens who don't know where to start the job search, as well as for those who would like to move to a better position." — Parent Wise In today's challenging economy, it is not enough to create an impressive resume or thoroughly rehearse for an interview. Although these are important elements in the job preparation process, an individual must also possess mo... more
by Jason SilverbergDo you feel overwhelmed by managing your money? Start making smart decisions with a personal financial plan. Are you struggling to plan for your financial goals? Do you feel frustrated and confused every time you think about your investments or retirement savings? While personal finances can be a challenge to learn, you can make smart, sound financial decisions with the right guidance. Personal finance expert Jason Silverberg is here to help. After guiding hundreds of his own clients toward ... more
Digital Marketing Journey: A Story about Transforming a Struggling Company into a Thriving Digital Powerhouseby Richard BlazevichDigital Marketing Journey tells the story of a marketing leader who follows a simple 6-step process to transform an outdated company into a successful online enterprise. This book is for anyone interested in business and marketing. Whether the reader is a beginning business school student or a seasoned executive, this book provides practical advice for creating a marketing strategy and growing a business in an ever-changing environment.
by Brent Green
Mainstream business has been slow to react to dramatic population aging—maybe even in denial. All but a handful of enlightened companies remain fixated on the gold standard of demographic marketing targets: adults 18 to 49.
This changed when Baby Boomers began turning 65 beginning January 1, 2011. As the generation that popularized the 18-to-49 demographic in youth began to reach this landmark age, about 11,000 U.S. Boomers will turn 65 daily for a total of 19 y... more
by Slavica Joković
by Dan MunroWhen average Americans encounter our healthcare system, they often think it's "broken." It's not - it's actually working exactly as designed. This book helps everyone to understand the evolution of that design - and the road ahead for the transformation that started with Obamacare.
by Pearl Zhu
“Digital Gaps -Bridging Multiple Gaps to Run Cohesive Business” is a guide book to help digital leaders and professionals today identify, analyze, and mind multiple gaps with multidisciplinary insight and holistic understanding. Today’s digital organization simply just can’t stand still. Bridging the 'gap of opportunity' between where you are and want to become is a welcomed challenge and a step-wise approach to make a leap of digital transform... more
by David Werdiger
Written from decades of research and application by wealth transition and family business expert, David Werdiger, ‘Transition’ reaches out to family businesses torn by inner conflict, confusion and the raw possibility that their mini empire will be all but dead in another generation’s time.
Using wisdom from his own boundless success and work as a consultant to thousands of family businesses, Werdiger offers entrepreneurs a bold opportunity to prepare for the greatest ... more
by Steve MillerAlmost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product, but also a fourth component, a high value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn’t foun... more
Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions That Traditional Research Just Can'by Ujwal Arkalgud & Jason PartridgeWhether you’re a CEO of a Fortune 500 company, or a new hire, fresh out of your MBA, Web True.O is a book that will change how you look at the Internet and help you realize that it can reveal the secrets behind why people do the crazy things they do. As the cofounders of one of the world’s fastest growing research firms and pioneers in the field of Digital Ethnography, Ujwal Arkalgud and Jason Partridge use their groundbreaking methodology to scour the web and examine major shifts that have occu... more
by Shira WingetThe Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business. Ensure that most of your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their l... more
by John MorisRollBliss– Maker of the world’s first-rate custom made BJJgear is a place where BJJ devoteescan buy their custom-fitted gisand kimonos. We believe quality & performance go hand-in-hand. That is why we are on a mission to take gi functionality & style to the advanced level through superior custom made BJJ gi product & stunning design. Our focus is designingcustom made BJJ gi products that will entice customers to try our products & experience wowness in customer service.
by Frits van PaasschenVirtually everything about the way people live and do business is changing faster than ever before. Digital technology, global development, urbanization, and business disruption represent both a major opportunity and a threat in the global economy. Although individuals and organizations are aware that the world is changing exponentially, most are ill-equipped to face this level of disruption and volatility. The Disruptors’ Feast is a unique look into the trends that are shaping the world of the ... more
by Kimming Yap, Yulia Saksen, Judy ThamBranding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can’t we just leave it to the marketing guys? Are You Brand Dead? is a light-hearted and essential guide book for brand owners to help them unravel the mystery of branding and build a brand through a tried and proven methodology – the Creativeans BrandBuilder™. A brainchild of brand consultants Kimming Yap and Yulia Saksen, and writer Judy Tham, this self-guide is a practical companion for ever... more