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Business & Personal Finance

  • Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises

    by David James Hood
    This book came from a very real need; not only for the small to medium sized organisation (SME/SMB) to compete better, but it needs practical, real-world tools and process to make it happen. Big companies have all the resources; SME/SMBs do not. What they can have is a distinct advantage, if they know how to compete better. This book does just that. Following on from the major 'futureSME' project - a pan-European Union initiative that found out that the VAST majority of challenges for SME/... more
  • The Marketing Manifesto

    by David James Hood
    This book shakes Marketing to its core; it asks fundamental questions as to why it is not (yet) the human-centric, valuable (and valued) profession and process it could and should be. The book contains 15 chapters or 'mini-manifestos' to help the professional Marketer (or Manager with an eye on marketing improvement) that gets to the core of how marketing can be improved, for the better of the organisation and for humanity. And oh, for the professional Marketer... who needs all the help sh... more
  • Naked Words 2.0: The Effective 157-Word Email

    by Gisela Hausmann
    "NAKED WORDS 2.0: The Effective 157-Word Email" is the 2.0 edition of previously published "NAKED WORDS: The Effective 157-Word Email". The author, email evangelist Gisela Hausmann, has analyzed 100,000+ emails for effectiveness and personal appeal. With 23 new illustrative pictures/examples of the good and the not so good, as well as added action steps it is the most impressive and easy to follow book about how to improve marketing emails.
  • The Product Rocket: Launching New Products to Out-of-this-World Success

    by Doug Ringer

    The Product Rocket - Everything you need to know to create, develop, market, and manage new products and services 

    A comprehensive book on product development and marketing by Doug Ringer. It covers creating a product concept, market research, product development, manufacturing, marketing communications, and product end-of-life management. All of these factors have never been combined into one work before. No marketing or engineering manager’s book shelf is complete with... more

  • When Study Goes Wrong

    by Tia Mitsis
    To most, Tia Mitsis (LLB/BA, LLM) looks like a hard-working lawyer. However, she's never been employed as a lawyer and now she and other graduates are speaking out about what it's like to be a graduate unable to get a job in their field of study. Hear from graduates in business, law, IT, communications, nursing and more, discuss the isolation and frustration of unemployment and underemployment on their lives. Tia discusses the emotional tolls, the statistics available about graduate employment, ... more
  • Mortgage Matters: Demystifying the Loan Approval Maze

    by Sylvia M. Gutierrez
    The Only Guide You Need to the Mortgage Loan Process If you’re like most people, getting a mortgage can seem like a confusing, overwhelming, and frustrating process. You have lots of questions and need guidance in selecting the best options to fit your financial goals. Imagine if you had a close friend who could share with you all the answers without adding sales pressure or making you feel intimidated—a trustworthy and unbiased adviser by your side. In Mortgage Matters: Demystifying the L... more
  • Broken Windows Management in Business: 10 Minutes to Fearless Employees

    by Dr. Tom DePaoli

    In his creative guide to the practice of Broken Windows Management for Business, author Dr. Tom DePaoli offers practical strategies learned from his diverse career in many organizations.  A description of some of the principles of broken windows management is explained and made relevant to both business and other organizations.

    The broken windows management analogy to some criminal justice theories is explained.  In many cities of the country there’s a fear of the street... more

  • Hidden Strengths: Unleashing the Crucial Leadership Skills You Already Have

    by Milo & Thuy Sindell
    Books like StrengthsFinder 2.0 have helped leaders discover their strengths--but they stop there. The Sindells argue that focusing only on your best abilities neglects a vital development opportunity. They show how to identify hidden strengths that can be quickly elevated into full strengths with attention and focus. Working mainly on your strengths can ultimately make you weaker, they argue--you need to continually add new skills, not rely on what you're already good at. And while most peop... more
  • Become Your Own Boss in 12 Months: A Month-By-Month Guide to a Business That Works

    by Melinda Emerson
    "Become Your Own Boss is a must-read if you're thinking of launching a business of your own." --Jean Chatzky, bestselling author of Money 911 and Financial Editor, NBC Today Create a successful business this year! Written by America's #1 Small Business Expert, this essential handbook shows you how to launch your own business in just twelve months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for develop... more
  • The Coaching Solution: How to Drive Talent Development, Organizational Change, and Business Results

    by Renee Robertson
    Based on the author's firsthand experience during the merger of telecom giants MCI and Verizon, and the implosion of WorldCom, this book teaches how internal coaching programs, when executed properly, can retain and develop talent in the face of rapid change and many unknowns. Part autobiography, part how-to manual and workbook, The Coaching Solution provides corporate managers, executives and coaches with a highly personalized, step-by-step approach to building an effective coaching program. As... more
  • Can I Wear My Kippah on Job Interviews?: Career Guidance for Sabbath Observant Jewish Professionals

    by Lavie Margolin & Rachel Margolin
    Sabbath observant Jewish professionals face unique challenges in remaining true to values and religious obligations on interviews and in the workplace. This guide provides strategies for navigating through tricky situations, including insightful considerations that help to avoid awkward moments and approaches that have been comfortable for others with your values. As you grow your career, look to this guide for advice which understands your perspective and goals. What are some career paths that ... more
  • Dare To Be Your Own Boss: Follow Your Passion, Create a Niche

    by Maya Sullivan

    Millions of individuals desire to work for themselves yet they do not know what type of enterprise to start or when to make the leap. The essence of the book is about discovering your vocational passion, exploring opportunities and designing a business that is a good fit. The process of creating a niche involves perusing a variety of examples, 600 business ideas and various needs and desires of over 7-billion individuals worldwide. Being your own boss can be empowering, stimulating and overwh... more

  • The Authentic Sale: A Goddess's Guide to Business

    by Rena Cohen-First
    We have all heard of women expressing fear regarding moving into a sales role: “Oh, I could never be in sales.” Many of us are, or have been, in administrative and service roles where we’ve won and supported the sale only to watch someone else take the credit. Others of us have gone through divorces, single parenthood, and the economic hell that has catapulted us out of our fear and into a place of career action. We all sell in one way or another. We sell to our friends, peers, and customers—dir... more
  • Effective Proposal Writing

    by dave erickson
    This is a simple short proposal microbook aimed at making an impact on your next proposal. It is not preachy and not long so you can finish it before you start on that next contract tender. It's worth the cost if it helps 10% into a better proposal. I have written successful proposals worth millions of dollars, and I have reviewed and scored proposals worth almost as much. I have condensed my experience down to a microbook and a premium version with examples. This basic book is prescrip... more
  • THE PR PLAN

    by Moni'soi Humes
    The PR Plan is your personal, ultimate guide to building your own brand. It focuses on publicity, branding, entrepreneurship, consumer motivation, and marketing in the industry. Humes experienced a series of events that would change her life forever, the only thing that she could do is embrace the supernatural power of her own brand with a plan. She tells her brand story of how she goes from a near death experience to becoming her own powerhouse. The PR Plan to publicity, starting your own comp... more

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