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Business & Personal Finance

  • Do You Know What a Book Publicist Does?: A Guide for Creating Your Own Campaigns

    by Claire McKinney
    Are you an author? Is your book about to be published? Are you wondering how to promote your book? Over the years, Claire McKinney has found that the lack of information on how book promotion works has left most authors in the dark, without a clear idea of how they can contribute to their own campaigns. In her book, she opens a window into the world of media relations and publicity so that authors will learn: How to promote your book to the media How to create your own media contact list ... more
  • The Bridge of the Golden Wood: A Parable on How to Earn a Living

    by Karl Beckstrand

    (Careers, small business) “Masterful … An immensely appealing book because of its readable style … and its realistic but soft Asian-style illustrations.” – Crystie Cook, poet. Selected by the State of Vermont for career/financial literacy curriculum. A child with a knack for solving problems helps some hungry fish and finds a treasure. Illustrated folk tale teaches how to spot opportunities to help others and make money; comes with ideas for businesses; job ide... more

  • The Moses of Wall Street: Investing the Right Way, for the Right Reasons

    by Ron Tank
    The book is “Where the Bible Meets Wall Street” and it simplifies the stock market. This is Ron’s first book. If you read for style and literary quality, this isn’t your book. He is not an award-winning writer and it has flaws. But there are ideas, paragraphs and whole chapters in this book that we have never seen written down on paper before! Concepts that could open doors for you today, or tomorrow, that otherwise may have taken a life-time to walk through! When Ron shared the beginnings... more
  • Laws of Visual Attraction

    by Claire Langju Lee
    When there are two identical products, how is it that one looks better than the other? Why do some designs stick in your memory when you’ve only seen them once? If something looks good, there is a good reason why. Here are 9 laws of visual attraction, which will sate your curiosity. Laws of Visual Attraction shares in detail nine sales-boosting techniques that Lee discovered and experienced firsthand while providing visual merchandising consulting to 2,000 businesses including LG Electronics, N... more
  • Time For Wonderlust: Planning Your Retirement Renaissance

    by Forrest J. Wright

    Finally—In Retirement, You’ll Have Time to Wake Up Your Brain to the World of Ideas! Goodbye to the work world and hello, leisure! What are you going to do with all your new free time? Try engaging your “wonderlust(TM)”—your innate curiosity and desire to know the world…and to know yourself. Isn’t it time you entered the world of great thinkers and powerful ideas? The book you’re holding is unlike any other retirement ... more

  • Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

    by Scott M. Graffius

    There are a variety of frameworks supporting the development of products and services, and most methodologies fall into one of two broad categories: traditional or agile. Traditional practices engage sequential development, while agile models involve iterative and incremental deliverables. Organizations are increasingly embracing agile to best meet their business needs and successfully manage projects. Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions provides those ... more

  • What's Next?: The most important career guide to help you find the right job, be more confident and achieve career success.

    by Mohamed Hanbal
    The book is dedicated to answering 10 of the most important career questions to help the reader identify what he or she wants, take the right actions as well as make the right career moves. In this book, you will find answers to questions such as: •How Do I Know What I Want in Life? •How to Reduce My Fear of The Future and The Feeling of Being Inadequate? •Where Should I Start My Career? Or in Other Words: In Which Department? •Should I Work in A Big Multinational Company or In a Mediu... more
  • Job Search Diary

    by Resume Writing Lab

    Are you dreaming about a good job offer? But do you know the secrets of successful job search? ‘Job Search Diary’ is a book, brought to you by Resume Writing Lab. This professional writing service specializes in resume writing and its writers know a lot about successful job hunt. Find the most effective and time-tested methods that will help you become a magnet for the HR managers and get a job offer. Follow the link i... more

  • Communicating Your Competence, A Guide for Non-native Professionals in the North American Workplace

    by Beverly B. Leach
    For non-native professionals (business and academic) working with North Americans, Communicating Your Competence presents proven techniques for connecting "American style" in business, social and presentation situations. Based on the author's extensive experience, the book includes a first-language-specific section to improve pronunciation, along with techniques for subtle shifts in body language, culturally appropriate patterns of idea expression, and guidelines for preparing and delivering a s... more
  • Website Law: the legal guide for website owners & bloggers

    by Tom James
    Written by an attorney, this is the indispensable resource for website owners and bloggers, explaining copyright, trademark, defamation, privacy and publicity rights, pornography, licensing, and more. "Fair use" and the "public domain" are concepts with which everyone who uses the Internet needs to be familiar. This book provides detailed, accurate information about both. It also explains how to use the Digital Millennium Copyright Act and the Communications Decency Act to protect yourself fr... more
  • Teens and the Job Game

    by Beverly Slomka, MSEd
    "A wonderful guide to help you get on the path to finding your dream job." — Christina Lewis, "A great resource for teens who don't know where to start the job search, as well as for those who would like to move to a better position." — Parent Wise In today's challenging economy, it is not enough to create an impressive resume or thoroughly rehearse for an interview. Although these are important elements in the job preparation process, an individual must also possess mo... more
  • The Financial Planning Puzzle: Fitting Your Pieces Together to Create Financial Freedom

    by Jason Silverberg
    Do you feel overwhelmed by managing your money? Start making smart decisions with a personal financial plan. Are you struggling to plan for your financial goals? Do you feel frustrated and confused every time you think about your investments or retirement savings? While personal finances can be a challenge to learn, you can make smart, sound financial decisions with the right guidance. Personal finance expert Jason Silverberg is here to help. After guiding hundreds of his own clients toward ... more
  • Digital Marketing Journey: A Story about Transforming a Struggling Company into a Thriving Digital Powerhouse

    by Richard Blazevich
    Digital Marketing Journey tells the story of a marketing leader who follows a simple 6-step process to transform an outdated company into a successful online enterprise. This book is for anyone interested in business and marketing. Whether the reader is a beginning business school student or a seasoned executive, this book provides practical advice for creating a marketing strategy and growing a business in an ever-changing environment.
  • Generation Reinvention

    by Brent Green

    Mainstream business has been slow to react to dramatic population aging—maybe even in denial. All but a handful of enlightened companies remain fixated on the gold standard of demographic marketing targets: adults 18 to 49.

    This changed when Baby Boomers began turning 65 beginning January 1, 2011. As the generation that popularized the 18-to-49 demographic in youth began to reach this landmark age, about 11,000 U.S. Boomers will turn 65 daily for a total of 19 y... more

  • Casino Healthcare: The Health of a Nation: America's Biggest Gamble

    by Dan Munro
    When average Americans encounter our healthcare system, they often think it's "broken." It's not - it's actually working exactly as designed. This book helps everyone to understand the evolution of that design - and the road ahead for the transformation that started with Obamacare.